What I Offer
Retention Services Built for Brands That Mean Business
Every engagement is fully bespoke. No packages, no templates, no junior teams. Just one experienced consultant working directly with your brand to build retention programs that compound over time.
Your highest-ROI retention channel, done right.
Email Marketing
Email is the backbone of every great retention program. I build and manage end-to-end email marketing strategies — from foundational flows to sophisticated campaign calendars — that keep your customers engaged, coming back, and spending more.
What's Included
- Welcome series and post-purchase flows
- Abandoned cart and browse abandonment sequences
- Win-back and re-engagement campaigns
- Promotional and editorial campaign calendars
- List segmentation and audience strategy
- A/B testing and performance optimization
- Platform setup and migration (Klaviyo, Attentive, etc.)
Direct, personal, and impossible to ignore.
SMS Marketing
SMS is the most intimate channel in your retention toolkit. When used with precision and respect for your audience, it drives outsized results. I build SMS programs that feel like a conversation, not a broadcast — earning clicks, loyalty, and revenue.
What's Included
- SMS welcome and onboarding flows
- Transactional and post-purchase SMS
- Flash sale and time-sensitive campaigns
- Subscriber list growth strategy
- Compliance and consent management
- Cross-channel coordination with email
- Platform management (Attentive, Postscript, etc.)
Every pixel crafted to reflect your brand.
Creative Design
Great retention marketing is as much about how it looks as what it says. I design email and SMS creative that is on-brand, conversion-focused, and beautiful — from custom templates to one-off campaign assets that stop the scroll.
What's Included
- Custom email template design and development
- Campaign-specific creative and banners
- Brand-aligned visual systems for email
- Mobile-optimized responsive design
- Dark mode compatibility
- GIF and motion asset creation
- Design audits and brand consistency reviews
Clarity, direction, and a plan that actually works.
Strategy & Consulting
Sometimes you need a trusted expert to step back, assess what you have, and chart the path forward. I offer deep-dive retention audits, strategic roadmapping, and ongoing advisory — giving your team the clarity and confidence to execute at a higher level.
What's Included
- Full retention channel audits (email + SMS)
- Customer lifecycle mapping
- Segmentation and personalization strategy
- Revenue attribution and reporting frameworks
- Retention roadmap and prioritization
- Team training and documentation
- Ongoing advisory and fractional CMO support
Content that builds authority and drives organic growth.
Blog Writing & Management
A well-run blog is one of the most underutilized retention tools in DTC. I write and manage brand-aligned editorial content that deepens customer relationships, supports SEO, and gives your email and social channels something worth sharing.
What's Included
- Editorial strategy and content calendar
- Long-form blog post writing and editing
- SEO-optimized content for organic discovery
- Brand voice development and style guides
- Content repurposing for email and social
- Blog platform setup and management
- Performance tracking and content audits
Your storefront, optimized for retention and conversion.
Shopify Management
Your Shopify store is the hub of your customer experience. I manage and optimize your storefront with a retention-first lens — ensuring every touchpoint from product page to post-purchase is designed to convert, delight, and bring customers back.
What's Included
- Storefront UX and conversion rate optimization
- Product page copywriting and optimization
- Post-purchase experience design
- App stack audit and recommendations
- Loyalty and rewards program integration
- Upsell and cross-sell strategy
- Ongoing store management and updates
Launch and position products that customers actually want.
Product Marketing
Great products deserve great marketing. I develop product marketing strategies that connect your launches to the right audiences, with the right messaging, at the right moment — driving both new customer acquisition and repeat purchases from your existing base.
What's Included
- Product launch strategy and planning
- Positioning and messaging frameworks
- Launch email and SMS campaign execution
- Customer segmentation for targeted launches
- Pre-launch waitlist and hype-building campaigns
- Post-launch performance analysis
- Ongoing product storytelling and lifecycle marketing
How It Works
A Process as Intentional as the Work
Discovery
We start with a deep-dive into your brand, customers, data, and current retention performance. No assumptions — just listening.
Audit & Strategy
I audit your existing channels and build a tailored retention strategy with clear priorities, timelines, and expected outcomes.
Build & Launch
Hands-on execution — flows, campaigns, creative, and copy — built to your brand standards and launched with precision.
Optimize & Grow
Continuous testing, analysis, and iteration to compound results over time. Retention is a long game — I play it with you.
40%+
Average revenue lift from email within 90 days
3x
Customer lifetime value growth across engagements
60%+
Average open rate improvement after audit and rebuild
Ready to Start?
Let's Talk About What Your Brand Needs.
Every engagement starts with a conversation. Tell me about your brand, your customers, and where you want to go — and I'll tell you exactly how I can help.