Proven Outcomes
Retention Programs That Move the Needle
Every engagement is different. The results are not. Here is a look at what focused, strategic retention marketing delivers for brands that take it seriously.
$10M+
Revenue attributed to retention programs
50+
DTC and e-commerce brands served
40%+
Average revenue lift within 90 days
8+
Years of retention marketing expertise
DTC Skincare Brand
The Challenge
A fast-growing skincare brand had strong acquisition numbers but a leaky retention funnel. Their email program consisted of a single welcome email and sporadic promotional blasts — no flows, no segmentation, no strategy.
The Approach
Built a full lifecycle email program from scratch: welcome series, post-purchase education sequence, replenishment reminders, and a VIP tier for high-LTV customers. Rebuilt their campaign calendar around editorial storytelling rather than discount-led promotions.
The Results
47%
Increase in email-attributed revenue in 60 days
3.2x
Improvement in repeat purchase rate
62%
Average open rate across lifecycle flows
Contemporary Apparel Brand
The Challenge
An established apparel brand was over-relying on discounts to drive repeat purchases. Their retention channels were eroding margin and training customers to wait for sales. They needed a new approach.
The Approach
Rebuilt the email and SMS programs around brand storytelling and product education. Introduced a loyalty-first messaging framework that rewarded engagement over transaction. Reduced promotional frequency by 40% while increasing send value.
The Results
28%
Increase in full-price purchase rate
2.8x
SMS revenue growth in first quarter
19%
Reduction in list churn over six months
Wellness & Supplements Brand
The Challenge
A scaling wellness brand had invested heavily in their email platform but was seeing diminishing returns. Open rates were declining, revenue per send was flat, and their team lacked the strategic clarity to course-correct.
The Approach
Conducted a full retention audit covering deliverability, segmentation, creative, and copy. Identified three critical gaps and built a 90-day roadmap to address them. Provided hands-on support through the rebuild and trained the internal team on ongoing best practices.
The Results
41%
Open rate improvement after deliverability rebuild
55%
Increase in revenue per email sent
90
Day roadmap delivered and executed on time
Brand names have been anonymized to protect client confidentiality. Results reflect actual outcomes from past engagements. Individual results vary based on brand, audience, and market conditions.
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Ready to Build a Retention Program That Delivers?
I take on a limited number of new clients each quarter. If you are ready to invest in retention the right way, let's talk.