The Bedford Club
A Different Kind of Retention Partner
The Bedford Club was founded on a simple belief: that DTC brands deserve a retention marketing partner who is as invested in their success as they are — someone who shows up with expertise, care, and genuine commitment to the long game.
The Story
Built from Years at the Intersection of Brand and Data
After years working inside and alongside some of the most ambitious DTC brands, I kept seeing the same pattern: retention was treated as an afterthought. Brands would pour resources into acquisition while leaving enormous revenue on the table from customers they had already earned.
I founded The Bedford Club to change that. The name reflects the ethos — a private, members-only sensibility applied to client relationships. I work with a select group of brands at any given time, giving each one the focused attention that produces real, lasting results.
My background spans email and SMS strategy, creative direction, platform management, and full-funnel retention architecture. I have built programs from scratch for early-stage brands and rebuilt underperforming channels for established ones. Every engagement is different — and that is exactly how I like it.
"Retention is not a department. It is a discipline — and it deserves a dedicated expert who lives and breathes it every day."
8+
Years in retention marketing
50+
DTC brands served
$10M+
Revenue attributed to retention
100%
Dedicated to your brand
The Philosophy
Retention Is a Relationship, Not a Channel
The most successful retention programs are not built on clever subject lines or perfectly timed sends. They are built on a deep understanding of who your customers are, what they value, and how your brand fits into their lives.
My approach starts with listening — to your data, your customers, and your brand voice. From there, I build programs that feel personal, relevant, and worth opening. That is what drives loyalty. That is what drives lifetime value.
How I Work
The Principles Behind Every Engagement
Genuine Partnership
I treat every brand as if it were my own. Your customers, your data, and your growth goals receive the same care and attention I would give my own business.
Precision Over Volume
I work with a small number of clients at any given time — intentionally. Depth of focus produces better results than breadth of accounts.
Strategy First
Every campaign, flow, and creative decision is rooted in strategy. Beautiful work that does not perform is not good work. I hold both standards simultaneously.
Accountability
I measure everything and report transparently. You will always know what is working, what is not, and what we are doing about it.
Why Bedford Club
What Makes This Different
Work Together
Ready to Meet Your Retention Partner?
I take on a limited number of new clients each quarter. If you are serious about building a retention program that compounds over time, I would love to hear about your brand.